Hiring Smarter · Onboarding Better

Build a team
that's pawsitively
unstoppable.

Paws & Purpose helps small businesses hire smarter, faster, and with confidence — with expert hiring support that fits your budget and your growth.

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"No fluff. Just real growth."

💡
Expertise Without HR Overhead
Professional hiring guidance without the cost of a full-time HR team.
📋
Plug-and-Play Service
Ready-to-use assessments and tools delivered and managed by us.
📈
Flexible & Scalable
Perfect for small businesses, startups, or growing teams at any stage.
Shana Hendrikse
🐾🐾🐾

About

Hi, I'm Shana

With nearly 25 years of corporate leadership experience — spanning banking, organizational development, and talent strategy — I've seen firsthand what happens when businesses hire well, and what it costs when they don't.

I hold a Master's in Organizational Leadership & Change Management from Colorado State University, a certificate in Diversity & Inclusion from Cornell University, and a deep belief that the right hire changes everything for a small business.

I started Paws & Purpose because small businesses deserve the same quality hiring support as the big guys — without the big price tag or the runaround. I'm approachable, direct, and genuinely invested in your success. No fluff. Just real results.

When I'm not helping businesses find their next great hire, you'll find me cheering on my daughter Anna as she takes on college, stealing away to Barbados whenever humanly possible, or hunting down the perfect lavender latte. I'm a proud animal lover — my three dogs run the house and I wouldn't have it any other way. I've been known to quote U2 lyrics in a business meeting, and I firmly believe that laughter is non-negotiable in work and in life. My spouse keeps me grounded through all of it. 🐾

🎓M.S. Organizational Leadership & Change Management, Colorado State University
🎓Diversity & Inclusion Certificate, Cornell University
📋B.S. Criminal Justice, Saint Leo University
⭐~25 Years Corporate Leadership Experience

A Different Perspective

What dogs know about
building great teams

01

Loyalty is earned, not assumed.

The best employees — like the best dogs — give you everything when trust is established. Hiring for culture fit isn't soft. It's one of the most strategic decisions a small business can make.

02

They read people instantly.

Dogs respond to consistency, energy, and honesty — not titles. Great hires do the same. A toxic culture drives top performers out faster than any competitor ever will.

03

They need to know their role.

A dog without clear direction becomes anxious and destructive. So does a new hire without structure, expectations, and support. Onboarding isn't a formality — it's how you set people up to succeed.

04

They show up every single day.

No ego. No excuses. The most valuable quality on any team is reliability. You can train skills. You can't train character — which is exactly why assessment matters before the offer letter.

Hiring Support Services

Find the right fit — every time

Tailored hiring solutions for small businesses that want to get it right the first time.

Essential
Essential Hiring Support
$599
per hire
  • Proprietary Paws & Purpose Candidate Assessment
  • Personal debrief with Shana on candidate results
  • Structured Interview Support with customizable guides
  • Candidate comparison & hiring recommendation
  • Interview guidance for your hiring team
Optional Add-On: Post-Hire Check-In
Most Popular
C-Suite Hiring Support
$999
per hire
  • Everything in Essential
  • In-depth behavioral analysis & executive profile
  • Enhanced candidate comparison with detailed hiring guidance
  • Optional 30-Day Post-Hire Support
Ongoing
Ongoing Hiring Partner
$1,500
per month
  • Up to 7 Assessments Per Month
  • Interview Guides & Onboarding Plans for each new hire
  • Continuous Support & Monthly Check-Ins
Coaching
Leadership & Workforce Coaching
Custom
pricing upon consultation
  • One-on-one or group coaching engagements
  • Customized to your organization's goals and challenges
  • Leadership development, team dynamics, and performance coaching
  • Flexible engagement lengths to fit your needs

Next Steps

How it works

Getting started is simple. We handle the complexity so you can focus on finding the right person for the role.

1
Share your job description & requirements Tell us about the role, your team, and what you're looking for in a hire.
2
Candidates complete our assessment & interview with Shana Each candidate completes the Paws & Purpose behavioral assessment and a professional interview — so we evaluate both data and presence.
3
Receive your full debrief & hiring recommendation You'll get a personal debrief with Shana, a complete candidate assessment report, and tailored onboarding advice to set your new hire up for success.
"Helping you build a team that's pawsitively unstoppable."
We believe small businesses deserve the same quality of hiring support as large enterprises — without the enterprise price tag. Paws & Purpose brings structure, data, and heart to every hire.

Get In Touch

Ready to hire smarter?

Reach out to schedule a free discovery call and we'll figure out exactly which service fits your hiring needs.

✉ pawsandpurposecoaching@gmail.com
🌐 www.pawsandpurposecoaching.com
in linkedin.com/in/shana-hendrikse